Logos
A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype.[ref]
Colours
According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]
Fonts
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand.[ref]
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