Dunked

Style guide

Logos

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.[ref]

Colours

Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, even when they don’t involve any text on them.[ref]

Curious Blue
#2da9d7
Aa
Neue Haas Unica Pro

Fonts

Typography is more than an accompaniment to your brand. It can be your brand. And even if your branding is heavy on graphics, all written words need fonts and styling.[ref]

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