Atos

Style guide

Logos

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype.[ref]

Colours

Consumers consciously or subconsciously choose products that align with their personal identities. Colors help consumers to categorize products and services, identify which are for them, and in turn make purchasing decisions between similar products.[ref]

Allports
#0066a1
Aa
Stag Sans Light

Fonts

What is a brand font? It simply refers to the fonts you’ll choose to use in your visual designs and communications. A good rule of thumb is to choose between 1-3 font families (any more and things can get messy) and use them consistently.[ref]

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