American Red Cross

Style guide

Logos

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype.[ref]

Colours

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]

Crimson
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Aa
Roboto

Fonts

What is a brand font? It simply refers to the fonts you’ll choose to use in your visual designs and communications. A good rule of thumb is to choose between 1-3 font families (any more and things can get messy) and use them consistently.[ref]

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