American Red Cross

Style guide

Logos

A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company. A picture, as they say, can tell a thousand words. People generally find it easier to remember a simple image over words alone. Our eyes are drawn to visual objects and well designed logos add visual appeal to printed documents and web pages.[ref]

Colours

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]

Crimson
#ed1b2e
Aa
Roboto

Fonts

Brand typography is key to the message being delivered. From a distinctive approach to using type, right through to a fully bespoke typeface, brands are exploiting the wide-ranging potential of typography to express themselves.[ref]

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