Logos
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.[ref]
Colours
By using the same colors in all your business ventures, you strengthen your brand’s association with those colors, and by extension strengthen brand awareness as a whole.[ref]
Fonts
The typefaces you choose can have a huge impact on the way your brand communicates. After all, it's not just what you say: It's how you say it. By choosing fonts that reflect your brand's values—traditional or quirky, fun or formal—you can attract the right kind of customers. [ref]
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