Logos
A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company. A picture, as they say, can tell a thousand words. People generally find it easier to remember a simple image over words alone. Our eyes are drawn to visual objects and well designed logos add visual appeal to printed documents and web pages.[ref]
Colours
By using the same colors in all your business ventures, you strengthen your brand’s association with those colors, and by extension strengthen brand awareness as a whole.[ref]
Fonts
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand.[ref]
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