Aer Lingus

Style guide

Logos

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image![ref]

Colours

Consumers consciously or subconsciously choose products that align with their personal identities. Colors help consumers to categorize products and services, identify which are for them, and in turn make purchasing decisions between similar products.[ref]

Deep Sea
#008374
Aa
Helvetica Neue

Fonts

The typefaces you choose can have a huge impact on the way your brand communicates. After all, it's not just what you say: It's how you say it. By choosing fonts that reflect your brand's values—traditional or quirky, fun or formal—you can attract the right kind of customers. [ref]

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