Logos
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.[ref]
Colours
A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo.[ref]
Fonts
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand.[ref]
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