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Style guide

Logos

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image![ref]

Colours

Consumers consciously or subconsciously choose products that align with their personal identities. Colors help consumers to categorize products and services, identify which are for them, and in turn make purchasing decisions between similar products.[ref]

Deep Sea
#008374
Aa
Helvetica Neue

Fonts

Typography is more than an accompaniment to your brand. It can be your brand. And even if your branding is heavy on graphics, all written words need fonts and styling.[ref]

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