Adyen

Style guide

Logos

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image![ref]

Colours

By using the same colors in all your business ventures, you strengthen your brand’s association with those colors, and by extension strengthen brand awareness as a whole.[ref]

Malachite
#0abf53
Aa
Fakt

Fonts

The typefaces you choose can have a huge impact on the way your brand communicates. After all, it's not just what you say: It's how you say it. By choosing fonts that reflect your brand's values—traditional or quirky, fun or formal—you can attract the right kind of customers. [ref]

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