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Style guide

Logos

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.[ref]

Colours

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]

Persian Green
#00a98f
Aa
hero-new

Fonts

Typography is more than an accompaniment to your brand. It can be your brand. And even if your branding is heavy on graphics, all written words need fonts and styling.[ref]

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