Logos
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.[ref]
Colours
According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]
Fonts
What is a brand font? It simply refers to the fonts you’ll choose to use in your visual designs and communications. A good rule of thumb is to choose between 1-3 font families (any more and things can get messy) and use them consistently.[ref]
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