Logos
A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company. A picture, as they say, can tell a thousand words. People generally find it easier to remember a simple image over words alone. Our eyes are drawn to visual objects and well designed logos add visual appeal to printed documents and web pages.[ref]
Colours
A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo.[ref]
Fonts
The typefaces you choose can have a huge impact on the way your brand communicates. After all, it's not just what you say: It's how you say it. By choosing fonts that reflect your brand's values—traditional or quirky, fun or formal—you can attract the right kind of customers. [ref]
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