Chicago Swordplay Guild

Style guide

Logos

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image![ref]

Colours

According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity.[ref]

Black
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